Shopping for self storage takes place in a variety of ways. From looking for facilities on the Internet and yellow pages to driving by the facility on a daily basis. No matter how a customer finds the facility, the top five answers for picking the facility are:
5. Brand Recognition
4. Curb Appeal
3. Price
2. Location
# 1. They Trusted the person they were dealing with.
There are several aspects of trust that a customer looks for from a Self Storage Manager. A customer gets a first impression in the first 6 seconds of meeting a facility representative. A well groomed, smiling and pleasant employee begins the foundation of a customer's trust. The organization and appearance of a Manager's office is an extension of that manager, and a major factor in that first impression. As a potential tenant talks to a manager, their knowledge of their facility, product and industry continues to build the future tenant's confidence to trust this person's advice. The manager should also be well versed in all aspects of your marketing programs to insure the proper implementation of the offer. It also requires them to stay current with all offers on various web sites as well as any other advertising sources.
Once that trust is earned by one customer, it can easily be transferred to another through word of mouth referrals. This is also one of the best ROI you can hope for.
Hire smart, using tools such as etest.net to help in evaluating manager prospects. Do that background check along with a multi level hiring process to get more than one opinion on the candidate. After that perfect candidate is found, spend the time to properly train them on all aspects of renting storage, along with each marketing program. Their knowledge creates the trust that makes the rental.
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