Each day continues to amaze me on the advances that are made with the Internet and how the uses continue to morph for all industries. It is not only important, knowing that the tools are there for you to use, but being able to utilize those tools effectively. Many small business owners have heard over the years, 'you have to have a Web site.' What many have failed to realize, is that a web site is like any marketing campaign... it takes work and commitment.
You must remember that your site has to be inviting and pleasing to the eye. It needs to have a call to action and be filled with easy to access information. The site has to be more than just a stagnant page with your Name, Address and Phone number on it. That is like having a cardboard sign on a highway full of the new electronic billboards. Look at your competitor... what does their site look like and how do they function? Where does it appear in the generic searches?
As you fill your web page with content, utilize those keywords for your market area. Google analytics can help you discover this information. Using local landmarks and information in your directions and descriptions will help increase your SEO. You should also use the link device in descriptions to help direct customers to information pages. On each of our facility pages, if you go to our tab marked "About Us", you will find links to our lien sale schedule and a link to write a review. Word of mouth has always been, and will continue to be, an integral part of any marketing campaign. This is as important in the Internet world. Google + Local implemented a scoring system and averages for businesses with ten or more reviews. Be sure to encourage your customer base to leave reviews for your business.
Today's consumer wants instant gratification, so make your rates and prices available. Give the customer several options to contact you, and make sure you monitor all of these contact points. A growing population of Internet users use their smartphones as their main form of computer usage. Are you making maneuverability easy with QR codes? Make sure that your artwork and printed material used to direct your customers to your various sites, looks professional. Make sure that all personnel are properly educated to answer the novice Internet users questions.
Then just when you think you have it all running smoothly... technology advances... stay educated. Does your storage facility web site need a tune up, facility audit, or Third party management?... contact Watson & Taylor Management for value add ideas.
Smile... It is Contagious!
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