As I sat on a conference call Friday, concerning our company's website SEO, the AAHHHAAA bell went off. We were analyzing some of the Google analytics along with the various search terms used in connection to people visiting our site. The entire Internet marketing team was on the call, and our optimizer made a statement that we had always assumed, but was just confirmed by the data. The importance of Brand Recognition.
He stated that our brand was the most used search term used to visit our www.watsontaylorselfstorage.com web page. It even outnumbered the search for self storage. Further proof of Brand importance was when we analyzed our third party properties and found they were searched and connected through our brand over their individual property names. The customer remembers the brand and returns to it time after time. Most consumers are loyal to brands based on service, and reliability. How many products do you choose by brand recognition?
As you plan marketing campaigns, keep your branding and logos uniform. It is an important decision that has impact on your marketing and SEO. It is always necessary to keep your look and web page updated and fresh looking, but keep your customer in mind when altering your brand. depending on the demographic and age range you are trying to appeal to will help determine these factors.
As we dug deeper into our Google analytics we found that nearly 8% of our home page landings were coming from strategic partners in the industry where we had a link embedded in their web page that referred people to our site.
When designing your brand, remember it is more than your logo. It is your philosophy of doing business along with ideas, colors and thoughts that relate to your target demographic. Branding is a continual project that is implemented through your marketing. Keep it fresh and up to date to maintain their attention.
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