As a company, Watson & Taylor has always been on the front lines in Internet marketing and presentation. On our printed marketing pieces, we have been using QR codes to direct SmartPhone users to our web sites for payments, directions and of course to make reservations.
While stopping to grab a bite to eat for lunch, my son sent me text of a QR code that gave the
nutritional information for the menu item.
With the popularity of the SmartPhone continually on the rise various retailers are using the technology to enhance their brands and products. Even the printed newspapers are using them to direct their readers to more photo's and information on articles. The city of Mission TX has installed signs in neighborhoods that have QR codes on them, that will take you to a site, that has criminal activity that has occurred in that particular area in the last 30 days.
This last Christmas season, the new technology played a large role in consumers purchasing habits. About 25% of customers used their cellphones to check on line reviews of the product while they were in the store. Another 25% checked out the competitions prices while shopping. The amazing numbers is that 37% of those shoppers decided not to make a purchase and almost 20% took their business elsewhere.
As I continue to monitor Google analytics, the number of SmartPhones searching web pages continue to grow. This is the reason we have introduced a mobile site for Watson and Taylor, making it easier for our tenants with SmartPhones to surf and use our site on the Go.
If you aren't using this technology along with social media, Internet marketing... You are just beginning to lose the race. If you are interested in a Self Storage Facility Tune Up.... contact us at;
214-389-3939.
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